In a nutshell

Working with your fellow local businesses and joining in with their marketing can bring awareness to your brand.

Background

In 2012, Burnley Savings and Loans launched and featured in the Channel 4 TV show Bank of Dave. They were a customer of Citrus Office Solutions, and their sales representative notified the office that this was going to happen.

Actions

In the build up to the show Citrus Office started following Bank of Dave on twitter. On the day the TV show was broadcast, a simple post was published linking to the most relevant details. Along with this, Tweets were posted linking to this using the hashtag of the show. Before, during and after the show tweets were posted engaging with Dave. Over the next few days the subject was followed until the buzz around the show tailed off.

Outcomes

Through engaging with the show, linking to relevant articles and supporting the cause the Citrus Office Supplies blog went from 100 hits a day to 2,000 hits per day. This also lead to some phone calls to the office asking Citrus Office is they did loans!

If you want advice or ideas on how you can make blog content work for you contact me.